About Us
More Than a Century of Live Bait Knowledge
Starting in Poland centuries ago, the Gollon family has the fishing industry in their blood.
Based and originated in Stevens Point, Wisconsin, for more than a century, Gollon Brothers have been leaders and innovators in live bait. And we’ve grown a small family business into North America’s most trusted wholesale live-bait operation.
Our story is built on stubborn determination, relentless innovation and an unwavering commitment to quality. Each generation has refined our processes while maintaining the exacting standards that built our reputation.
What this Means For You
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Centur(ies) of Knowledge
Knowledge that comes from more than 100 years of family experience in the live bait industry.
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Continuous Innovation
Premium products, responsibly raised, that keep your customers coming back and build your reputation.
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Unparalleled Reliability
Advanced logistics that ensure consistent supply across our entire delivery network.
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The Best Products
We strive to have the best bait possible, responsibly produced and harvested, as conditions allow. (Remember, we’re dealing with live critters, and 100% success is unfortunately impossible.)
Get the Live Products You Need, When You Need Them
Most suppliers operate in one lane. We operate in all three—farm-raised aquaculture production, import/export and global sourcing, and the time-tested, highly specialized practice of wild harvesting—where knowledge of season, water, and species turns supply into a true craft.
Our production, combined with a deep network of growers, harvesters, and brokers across North America, creates a level of selection and quality few can match. Our reach across regions gives customers access to supply others simply can’t offer.
Built for Reliability
We supply retailers and distributors across the region with unmatched selection and quality—delivered fast and in peak condition.
Our entire operation is built around reliability. From purpose-built farming facilities with ideal water conditions to advanced transport systems designed to move live fish efficiently, every detail is engineered to perform when it matters most.
Because when supply gets tight, our customers still expect consistency—and we’re built to deliver.
And that’s just the start.
When you work with Gollon Bait you get:
- Reliable pricing — in an unreliable market
- Accurate invoicing and documentation
- Honest, knowledgeable, and professional staff
- A companywide dedication to customer service and experience
Work with the leaders. Contact us today.